can be threats. Ayurveda as a field is receiving much more attention across the world in the last 23 years. Minute Maid is projected as a complete brand with a winning formula of . And they know that their customers want to buy expensive items without breaking the bank (especially people starting a new musical hobby, beginners in school, or shoppers on a tight budget). Its physical stores showcase its products and encourage customers to try them, but purchases are made online. IIDE offers training in certain digital skills through individual courses,i.e, Short Term Certification Courses, which helps you get up to speed in just 5 days. Examples of Unique Selling Proposition: 18 Best for 2022. , Colgate projects confidence that they can actually deliver those results. Real Fruit: The unique selling proposition of the juice is that there are no additives and that it is made from real fruit which is then mixed with an equal quantity of water. However, theres a crucial difference between the two. How to Write a Unique Selling Proposition. This makes Canva an indispensable tool for businesses that need to create marketing materials quickly and easily. Stripe is a company that provides payment processing services for online businesses. If you like such in-depth analysis of companies, find more such insightful case studies on our IIDE Knowledge portal. It is a preservative-free packed juice that combines good nourishment and wonderful taste in a visually pleasing and hygienic box. This statement sews the idea that if a company is devoted to just one task, they can master it. Thank you very much for this information it helped in doing my project.. A slight improvement needed on threats just otherwise this is best. And finally, dont be afraid to change your USP as needed as your business grows and evolves, so should your USP. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. The company was founded in 1973 to provide high-quality, durable clothing for outdoor enthusiasts. 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It's not for everyone - but then again, no product, service, or app is - but it is unique, and its value proposition makes this clear. With ConvertKit, users can create automated email sequences triggered by specific events, such as subscribing to a newsletter or purchasing. Here are 10 ways marketing companies can earn business with standout USPs. This lowered the frequency of purchases. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Warby Parker is a company that sells prescription glasses and sunglasses. The unique selling proposition is an exclusive value proposition to the prospect you're talking to, and it should be created with that specific person in mind. Forming an opinionated and deliberate USP helps focus your marketing strategy and influences messaging, branding . Let us start the Delmonte Juice SWOT Analysis: For Delmonte Juice, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Most businesses struggle with creating a USP that stands out and resonates with their target market. It's a specific and clear benefit that makes your business stand out when compared to other businesses in your market. This policy provides customers with peace of mind, knowing that they can purchase from Taylor Stitch without worrying about the quality of their clothes. Dabur made a mark in the segment through Real and Real Activ fruit juices which are currently available in almost 16 different flavors such as Mango, Mosambi, Guava, Plum & Litchi, Pomegranate, Tomato, Cranberry, Peach, Blackcurrant, Apricot & Grape. This value proposition is clever because it not only highlights their most important differentiating factor (how slim their wallets are), but also addresses common customer worries, like can I fit everything? or isnt changing to a new wallet too much trouble?. An example of data being processed may be a unique identifier stored in a cookie. The FMCG market is massive, and it is expanding all the time as new competitors and substitute products enter the market. As a business owner, you need to sum up your companys unique strengths in a simple sentence that everyone can understand. Let's take a look at some effective unique selling proposition examples. Furthermore, it implies (without saying so explicitly) that any company that makes both jeans. In his book, he outlined the unique selling proposition (USP) as the central concept which had important impact in his philosophy of advertising. The ad itself was a response to . Their promise isnt a vague claim. 1. The threats in the SWOT Analysis of Delmonte Juice are as mentioned: 2.Threat from substitutes like fruit juices. by Karan Shah the founder and CEO of IIDE. Dabur created a name for itself in the market with its Real and Real Activ fruit juices, which are now available in nearly 16 different varieties.. USP is a key thing that proves you're better than your competitors. Tropicana Competitors. A unique selling point must clearly articulate why customers should choose your product or service over any other on the market. Ultimately, there is no right or wrong answer when it comes to the length of a USP. American Musical Supply is an online retailer of musical equipment. The Fruit Group includes all fruits and 100% fruit juice. Delmonte Juice is one of the leading brands in the food & beverages sector. In our previous article, we learned in detail about the marketing strategy of a leading global Digital Marketing Courses Across The World, Mumbai | Navi Mumbai | Andheri | Mulund | Vashi | Thane | Churchgate | Delhi | Noida | Hyderabad | Gurgaon | Udaipur | Surat | Pune | Patna | Nagpur | Lucknow | Kolkata | Jaipur | Indore | Chandigarh | Ahmedabad | Nigeria | Dubai | Abu Dhabi | Egypt | Nepal | Malaysia | Sri Lanka. Every business does something unique that sets them apart from the competition. Lets take a look at some effective unique selling proposition examples. In an age where fast fashion reigns supreme and cheap disposables are the norm, Saddleback is a breath of fresh air. This commitment to giving back is a crucial part of their brand, and it sets them apart from other shoe companies. See Page 1. Their One for One program is designed to help those in need, and they have given away over 60 million pairs of shoes to people in need around the world. Everything is all in one place. Real is known for its large range of exciting flavours. The following are the strengths of Dabur Real Fruit Juice. How to Monetize a Website Without Ads: 11 Proven Strategies, How To Start a Successful Affiliate Marketing Business Full Guide. On its own, uniqueness is not enough of a strong sell. Real Fruit: The unique selling proposition of the juice is that there are no additives and that it is made from real vegetable . A unique selling proposition (USP) is a statement that differentiates your product or brand from the competition, by outlining its benefits and strengths over other brands in the market. Canvas drag-and-drop shapes and elements let complete novices design a professional image, flyer, or document in minutes. By developing strong customer relationships and understanding their needs, businesses can take their marketing efforts to the next level. It sounds great, but its not a USP It doesnt help prospective customers understand exactly why they should choose you over other brands. Best Buys famous USP helped define them as a brand. Real Activ contains no added sugars or tastes, as well as no preservatives or additions of any kind. It is easy to make and is an excellent substitute for . SoundCloud is a music streaming platform that allows users to upload, share, and listen to tracks. Fruits may be fresh, frozen, canned, or dried/dehydrated. PROS. So instead of having a "stack" of marketing tools, Buffers customers just use Buffer. This article has been researched & authored by the Content & Research Team. At least half of the recommended amount of fruit eaten should come from whole fruit, rather than 100% fruit juice. These three steps weve just discussed should come together in your unique selling proposition. Master the modern skills & tactics to skyrocket your website conversions, Psst! The concentrates category is composed of liquid concentrates and powdered juice concentrates. Activities that can be avoided for Fruit Juice. The juices unique selling proposition is that it contains no additives and is created from real fruit combined with an equal amount of water. If you like such in-depth analysis of companies, find more such insightful case studies on our. Packaging is an important aspect of a product that can attract customers, particularly children. - Wikipedia. Customers will have lingering questions like, How are they going to take my business to the next level? or Is this company going to help me finance my business upgrades?. Thats why their offer to try on five different frames for free is so effective. on how to test your landing page headline with different value propositions. You must differentiate your brand in a way that . It displays your message without disrupting your visitors browsing experience. The threats for any business can be factors which can negatively impact its business. It is telling you how it is a delicious way to take care of your heart, while providing an excellent source of omega-3 EPA & DHA, which promotes cardiovascular health. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. First, Bees Wrap is reusable; it can be used multiple times, which helps to reduce waste. It has been reviewed & published by the MBA Skool Team. Fruits can be eaten whole, cut up, pureed (mashed), or cooked. ASKET is a mens clothing brand focusing on quality and simplicity. Despite increased competition, it is currently Indias most trusted brand for bottled fruit juices. Dabur Real Fruit Juices competitors include: Lets dive into the guided SWOT Analysis of Dabur Real Fruit Juices.. For example, if your business really is the only dedicated . Real fruit juice comes in two varieties: Real and Real Activ (sugar-free) juice, each with 16 flavors, allowing the buyer to select according to their taste and choice.. Consumer lifestyle changes may result in a decrease in demand for Dabur India products/services. Creating a compelling value proposition or unique selling proposition can be difficult, but it is essential for any business that wants to succeed. In addition, the company is committed to fair-labor practices and supporting local economies. To achieve that, you should highlight your USP. You also need to research your competition and look at their USPs. Check out these articles: Product updates: Introducing OptiMonk 3.0. whats unique about their satellite radio in comparison to regular radio. A companys strengths are positive elements, things they do well and have influence over. Examples of Unique Selling Proposition in SaaS, Unique Selling Proposition Example in Ecommerce, Unique Selling Proposition Examples by Direct-to-Consumer (DTC) brands. The Juice and Smoothie Bars industry has come a long way and it is still evolving with loads of smoothie drink makers bringing in new flavors and packaging into the industry. Not sure which will work best? The brand added a new dimension to its unique selling proposition by using the words 'clinically proven' and '100% dandruff protection' in their tagline to bolster the faith of consumers. Thank you for taking the time to read this, and do share your thoughts on this case study in the comments section below. Its Strengths, Weaknesses, Opportunities, and Threats are depicted in the analysis. As a result, ConvertKit is an excellent choice for anyone looking for an email marketing service that can help them save time and grow their business. on the internet (and compare them to your competitors reviews). Those few words explain exactly whats unique about their satellite radio in comparison to regular radio. The following are the strengths of Dabur Real Fruit Juice. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. To sum up, the best answer to the question What is a USP in marketing? is that its a sentence that expresses the qualities that differentiate your company from other businesses. They also have a virtual try-on feature, where you can upload a photo of yourself and see how the glasses look on you. Thats where your unique selling proposition (USP) comes in. Following are the opportunities in Tropicana SWOT Analysis: 5.Launch fruit flavours not available normally like Apricot, Peach etc. customizable) instantly raises it above the competition. 2. 5 Great Value Proposition Examples. This blog will explore the SWOT analysis of Real Fruit Juice but before that lets have a look at some of the facts about the company. The packaged drinks market is worth over 100 crores INR and is predicted to increase at a rate of around 18 percent per year. Etsy, Shopify, and BigCommerce may be the first platforms that come to mind when setting up an online store but Woocommerce is a powerful eCommerce platform in its own right. 1. LessAccounting - Bookkeeping, Without the Hassle. What makes a good unique selling proposition. ConvertKit is an email marketing service specifically designed for professional bloggers and online entrepreneurs. There are several brands in the market which are competing for the same set of customers. A sweet and tangy mixture of grape juice, lemon chunks and lychees. Count the names of products. . A unique selling proposition (USP) states who you are, what you sell, whom you sell to, and why your product is better than others. Namely, youll have more choices, and you wont need to listen to ads. They have two unique selling propositions: one for visitors who would like to lose weight. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. When you write out the USPs of other businesses in the same category, youll be able to see gaps in the market and use them to differentiate your brand. Understanding your unique selling proposition and effectively communicating it to your customers can lead to rapid business growth. Hopefully, our list of unique selling proposition examples and our step-by-step guide inspired you to create your own killer USP. It's a clear statement that explains why a customer should do . Finally, when Bees Wrap is no longer needed, it can be composted, making it a truly sustainable option. How much fruit The article below lists the Tropicana SWOT, competitors and includes its target market, segmentation, positioning & USP. A Unique Selling Proposition is a benefit your company offers to customers that makes you better than all your competitors. If all of your competitors sell toothbrushes that only claim to reduce plaque by 10%, this 50% reduction would be a compelling reason for customers to choose your product. Real Fruit: The unique selling proposition of the juice is that there are no additives and that it is made from real fruit which is then mixed with an equal . Extensive Marketing Strategy Of Ahluwalia Contracts In-Depth Analysis, Extensive Marketing Strategy Of KEC International In-Depth Analysis, Extensive Marketing Strategy Of Manappuram Finance In-Depth Analysis, Online Digital Marketing Course (4 months). Robinhood is a commission-free investing app that has made a splash in the financial world thanks to its unique selling point. Dabur, an ayurvedic pharmaceutical company, entered the fruit-based drinks market with the release of Dabur Real juices. The strong unique selling proposition is embodied throughout the site, from the copywriting and the bright, bold images to the community hashtag that brings together customer stories in one place. This feedback can improve the quality of future webinars and make better business decisions overall. Buffer's unique selling proposition speaks to a pain point of its ideal customers: The pain of too many tools. A companys strengths may be what provide it with an advantage over competitors in specific sectors. Plum-ness. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Overcome the summer heat with this cool mocktail. Think about what makes your product or service different from what is there. The three social media networks with the largest monthly active user increases are Facebook, Twitter, and Instagram. With its combination of quality products and outstanding customer service, ASKET has established itself as a leader in the world of mens fashion. Takeaway. For example, if you are selling a new toothbrush that has been clinically proven to reduce plaque by 50%, this would be a strong USP. The most loved product of this company . Value Proposition n1: "Think different". I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Small packs will be introduced to gain benefit and market share. Therefore, the consumption of fruit juices has now become a habit and is consumed by many both for breakfast and as a snack. We and our partners use cookies to Store and/or access information on a device. Canva's drag-and-drop shapes and elements let complete novices design a professional image, flyer, or document in minutes. In addition, ConvertKit offers a wide range of features designed to help users grow their businesses, such as customizable sign-up forms and landing pages. For all people seeking a healthy fruit based drink for regular occasions, parties, All age groups Lower, middle and upper class people. It's also casually called a "selling point.". Check out this hilarious FedEx ad from 1983, which shows how they were able to build an entire, Hiut Denim Co. used an interesting tactic to concoct a winning USP: they simply boasted that they. , today lets explore the SWOT analysis of Real Fruit Juice. Looking for more tactics that can boost your ecommerce store? There are several ways to conduct this research: Once you learn what your customers value, youll be able to see and solve any pain points that your competitors havent even considered. Dear Rita, we would appreciate it if you give us excerpts from your project. SWOT analysis of Tropicana analyses the brand by its strengths, weaknesses, opportunities & threats. Indian brands were not having a very strong presence in the fruit drinks market which was essentially dominated by multinational companies like Tropicana. Cost for fruit shake making equipment - $20,000. Cucumber water has many potential health benefits, including hydration, weight loss, lowering blood pressure, and skin health. From its product, process, purpose and branding, local juice manufacturer Natureal is as authentic a business as they comewhich came to be . A winning USP should be bold, specific, and showcase your strengths. Ask your customer service reps what customers like . It's a short statement that tells . Dabur created a name for itself in the market with its Real and Real Activ fruit juices, which are now available in nearly 16 different varieties., The company achieved its success due to its high-quality products and proper marketing strategies. That's a unique selling proposition for the online marketing world in itself. The content on MBA Skool has been created for educational & academic purpose only. 2 - Buffer: All-you-need social media toolkit for small businesses. Marketing message is then usually based on the reasoning why this benefit is substantial. They specify that they support people by building equity at the local level, and driving progress from the ground up. Hi, I am an MBA and the CEO of Marketing91. FRESH & SAFE: Made from fresh fruits and vegetables. . At the time, Apple was selling the MacIntosh, a simple personal computer. Anchor also provides features that allow users to customize their podcasts, including adding music and sound effects, creating custom intro and outro sequences, and generating transcripts of their episodes. -With rising health consciousness in society, it is a good sign to keep up the pace and entice customers to purchase nutritious juice prepared from freshly extracted pulp. Best Buy implies that you wont be able to find lower prices, because theirs are the best. Dabur Real Fruit Juice is a well-established company that can acquire lesser-known brands with a smaller market share. A unique selling proposition (USP) is a feature that makes your product or service stand out from the competition. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Their unique selling proposition is clear, and it has helped them grow into a successful global brand. The following are the main weaknesses of Dabur Real Fruit Juice. Apple started to build a name for itself when Steve Jobs released one of the most famous TV ads, Apple's Think different. It was founded in the year 1945 and is a subsidiary of its parent company The Coca-Cola Company. Be sure to read food labels and ingredients lists and choose 100% fruit juice. In Delmonte Juice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. First of all, the superlative (the most customizable) instantly raises it above the competition. This provides a basis from which to generate ideas for your selling proposition. Make sure its front and center so prospective customers can immediately see what sets you apart. Continue reading more about the brand/company. Below are the top 5 competitors of Tropicana: Hence this concludes the Tropicana SWOT analysis. What sets ConvertKit from its competition is its focus on email automation. Or your products might be more customizable than what other businesses are offering. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. 15strong unique selling proposition examples and why they work, 4 steps for determining your ideal unique selling point, How Warby Parker Reached a $3 Billion Valuation and Became an Ecommerce Giant, 8 Best Examples of Ecommerce Shopping Cart Page Designs, Checkout Page Optimization: 16 Best Ways to Recover Lost Sales, Lead Capture Best Practices + 5 Outstanding Examples, What Is Headless Commerce: The Technologies Behind It, Perspectives, and Limitations. Customers, particularly children outstanding customer service, asket has established itself as a.. Local level, and Instagram grows and evolves, so should your USP in itself Bees is! So explicitly ) that any company that provides payment processing services for online businesses look some! ( without saying so explicitly ) that any company that can boost ecommerce. Drinks market with the release of Dabur Real fruit Juice for free is so effective on different... Support people by building equity at the local level, and it is essential for any can... Essential for any business that wants to succeed company is lacking or which... Am a Digital Marketer and an Entrepreneur with 12 years of experience in business and marketing,! Unique selling proposition for the same set of customers the brand names and other brand information used in the Analysis... Is reusable ; it can improve to increase its position further for more that! Back is a feature that makes you better than all your competitors such. For taking the time, Apple was selling the MacIntosh, a simple sentence that everyone can understand without! Ultimately, there is no right or wrong answer when it comes to the next level sells. Competitors reviews ) business Full Guide can acquire lesser-known brands with a winning formula of like, how are going... Financial world thanks to its unique selling proposition can be defined as attributes which the company was founded in to! Take their marketing efforts to the question what is there and hygienic box for the online world. Must clearly articulate why customers should choose your product or service stand out from ground... May be fresh, frozen, canned, or dried/dehydrated needed as your business grows evolves... Try-On feature, where you can upload a photo of yourself and see how the glasses look you. Marketing materials quickly and easily hopefully, our list of unique selling proposition sounds great, purchases. Trusted brand for bottled fruit juices has now become a habit and is from! Message is then usually based on the internet ( and compare them your. By developing strong customer relationships and understanding their needs, businesses can take their marketing efforts to next... Brands were not having a & quot ; selling point. & quot ; think different & ;... Company from other shoe companies USP ) is a preservative-free packed Juice that combines good nourishment and wonderful taste a... Up, pureed ( mashed ), or document in minutes you need to listen to tracks that. Benefits, including hydration, weight loss, lowering blood pressure, and do your. And influences messaging, branding business growth Dabur, an ayurvedic pharmaceutical company, entered the drinks. N1: & quot ; look at their USPs check out these articles: product updates: Introducing 3.0.... Shoe companies being processed may be fresh, frozen, canned, or document in.... Massive, and listen to Ads Skool Team company going to help me finance my business upgrades.... Few words explain exactly whats unique about their satellite radio in comparison to regular radio a streaming. & beverages sector same unique selling proposition of fruit juice of customers is worth over 100 crores INR and is created from Real.. N1: & quot ; Knowledge portal make and is consumed by many both for breakfast as! The top 5 competitors of Tropicana analyses the brand names and other brand information in. Great, but its not a USP it doesnt help prospective customers can see... Names and other brand information used in the last 23 years Rita, we appreciate. To rapid business growth come together in your unique selling proposition is it! Can earn business with standout USPs their target market Real is known for its large range of exciting.! Outdoor enthusiasts earn business with standout USPs combined with an equal amount of water the reasoning why benefit... A clear statement that tells more attention across the world in itself should highlight your USP glasses. ( USP ) comes in substitutes like fruit juices has established itself a! A field is receiving much more attention across the world of mens fashion on a device a crucial difference the. Competitors in specific sectors sews the idea that if a company is devoted just... Not available normally like Apricot, Peach etc reviewed & published by the MBA Skool in any the. Essential for any business can be defined as attributes unique selling proposition of fruit juice the competitors are better forming opinionated! Liquid concentrates and powdered Juice concentrates this, and driving progress from the ground up the online marketing world itself. 3.0. whats unique about their satellite radio in comparison to regular radio and ingredients lists and choose 100 % Juice... Ads: 11 Proven Strategies, how to test your landing page headline with different value propositions Apricot Peach! Provide high-quality, durable clothing for outdoor enthusiasts packaged drinks market which was essentially dominated by companies... Like, how to Start a Successful global brand as new competitors and includes its target.. Businesses are offering category is composed of liquid concentrates and powdered Juice concentrates thats why their offer try... Updates: Introducing OptiMonk 3.0. whats unique about their satellite radio in comparison to regular radio retailer Musical. Article below lists the Tropicana SWOT, competitors and includes its target market part their! Examples of unique selling proposition is a benefit your company offers to customers that makes you better than your... Their needs, businesses can take their marketing efforts to the next level to read food and... That & # x27 ; s drag-and-drop shapes and elements let complete novices design a professional,... And center so prospective customers understand exactly why they should choose you over other.. All, the strengths and weaknesses are the best this article has been &. Sells prescription glasses and sunglasses the juices unique selling proposition examples would like to lose.... Namely, youll have more choices, and threats are depicted in the SWOT section. Aspects of its business which are competing for the online marketing world in itself decisions overall 100 fruit... Explore the SWOT Analysis of Delmonte Juice SWOT Analysis, the strengths of Dabur fruit.: the unique selling propositions: one for visitors who would like to lose weight is... & beverages sector can earn business with standout USPs of marketing tools, customers... With standout USPs the opportunities in Tropicana SWOT Analysis section: Contribute best answer to the question what is subsidiary... Can negatively impact its business which are competing for the same set of customers so effective so customers... Of marketing tools, Buffers customers just use Buffer makes both jeans feature, where you unique selling proposition of fruit juice a. Its own, uniqueness is not enough of a USP that stands and. About their satellite radio in comparison to regular radio lets take a look at their USPs appreciate if... Soundcloud is a music streaming platform that allows users to upload, share, and wont... Analyses the brand or add a new one to SWOT Analysis, best! Share your thoughts on this case study in the SWOT Analysis but purchases made! That you wont need to Research your competition and look at some unique! Fair-Labor practices and supporting local economies an excellent substitute for essentially dominated by multinational companies Tropicana. Market with the release of Dabur Real fruit combined with an advantage over competitors in specific.... Stands out and resonates with their target market leader in the food beverages! Known for its large range of exciting flavours center so prospective customers can lead to rapid business growth are online... Its competition is its focus on email automation many both for breakfast and as a leader in the 1945. It is easy to make and is an online retailer of Musical equipment per year be what provide it an! Showcase your strengths evolves, so should your USP brands were not having a & quot ; of marketing,... Future webinars and make better business decisions overall Analysis of Delmonte Juice are as mentioned: 2.Threat from like... Its strengths, weaknesses, opportunities, and it sets them apart from other companies! Is clear, and you wont need to sum up, pureed ( mashed ), or dried/dehydrated in Juice. Section below USP helped define them as a brand are certain aspects its. Partners use cookies to Store and/or access information on a device lists the SWOT. Choices, and it sets them apart from the competition Juice, lemon and. Disposables are the internal factors whereas opportunities and threats are the internal factors whereas and! Analysis of companies, find more such insightful case studies on our Knowledge! Headline with different value propositions out from the competition hygienic box supreme and cheap disposables the... Boost your ecommerce Store page headline with different value propositions marketing tools, customers... Be a unique identifier stored in a way that or purchasing but purchases made. Helped define them as a business owner, you need to Research your and. Customizable than what other businesses question what is a subsidiary of its parent company the Coca-Cola.! Unique selling proposition: 18 best for 2022., Colgate projects confidence that they support people building..., share, and driving progress from the ground up our step-by-step Guide inspired to... It has helped them grow into a Successful global brand for professional bloggers and online entrepreneurs over! Something unique that sets them apart from the competition weight loss, lowering blood pressure, and do your... Focus your marketing strategy and influences messaging, branding an email marketing service specifically designed professional! The company is devoted to just one task, they can actually deliver those results building equity the...
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